About ORA

ORA is an association formed by the Organised Retailers of South India. Modern Trade for Mobile phones is called Organised Trade. Though formally formed in September 2021, progress of the same started from March 2022.

ORA is an association where in All Organised Trade Retailers of South India have come together and become a body which will help to address any concerns/issues of the organised trade members and also with a motive to collectively help each other and grow.

A Message from Our President

Welcome to the official website of the Organized Retailers Association (ORA).

The Indian mobile retail landscape is vibrant and dynamic, driven by innovation and the entrepreneurial spirit of dedicated retailers like you. At ORA, our mission is to unite these leading mobile phone retail chains, creating a powerful, collective voice that champions our shared interests.

We believe that by working together, we can overcome challenges, leverage new opportunities, and set new benchmarks for excellence in our industry. ORA is more than just an association; it’s a platform for collaboration, knowledge sharing, and mutual growth. Our strength lies in the unity and experience of our members, who are all committed to providing the best products and services to customers across the country.

As we look to the future, we will continue to advocate for policies that support a healthy retail environment, foster fair business practices, and drive sustainable growth for all our members.

Thank you for visiting our site. We are proud of the community we have built and are excited about the journey ahead.

Sincerely,
Kailash Lakhyani 

Our Core Values

Our core values lies in the hearts of all ORA members where in each member supports/respects other members interests to stand as a single body.

Integrity

Acting with strong ethics is a priority for everyone representing the organization as well as the company’s behavior as a whole.

Accountability

Accepting responsibility for your actions (and inactions) is the ultimate way to build trust internally and externally.

Diversity and Inclusion

Organizations succeed by bringing different lived experiences and a range of backgrounds into a shared environment where everyone has equal opportunity.

Quality

Companies are judged by the craftsmanship of their products and services, so the highest standards must be maintained.

What We Do

ORA is an Association which will help preserve members interest by standing as a single association body representing all ORA members.

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Our Members

ORA is proud to have brought in all modern trade retailers under one umbrella. We have all major modern trade retailers of South India as our members.

Media Coverage

Stay tuned with the latest updates coming from the industry insiders, changes in Govt Policy norms, brand updates and much more!