Though it is SIORA – it’s called ORA. ORA is an association formed by the Organised Retailers of South India. Modern Trade for Mobile phones is called Organised Trade. Though formally formed in September 2021, the registration got done by March 2022.
The ORA currently consists of 18 members who are the major trend setters in mobile phone business with over 5000 collective outlets and amounting to over 40% of the mobile phone business across South India. The existing members of the Organized Retailers Association (ORA), contribute to over ₹ 10k crores worth of mobile business annually. Members of ORA include Poorvika Mobiles, Sangeeta Mobiles, Big C mobiles, Poojara, SS Mobiles, Top 10, Pai International, Happi Mobiles, B New Mobiles, Celekt Gadgets, The Chennai Mobiles, Supreme mobiles, Darling Digital World, Umiya, Cell Point India, Cellbay Mobiles, Lot Mobiles, Trapasol, Magic Mobiles.
| S.NO. | MEMBER NAME | BASE TOWN |
|---|---|---|
| 1. | POORVIKA MOBILES PRIVATE LIMITED | CHENNAI |
| 2. | SANGEETHA MOBILES PRIVATE LIMITED | BENGALURU |
| 3. | BIG C MOBILES | HYDERABAD |
| 4. | POOJARA MOBILES | GUJARAT |
| 5. | SS MOBILES | KOLHAPUR |
| 6. | TOP 10 MOBILES | MUMBAI |
| 7. | PAI INTERNATIONAL ELECTRONICS LIMITED | BENGALURU |
| 8. | HAPPI MOBILES | HYDERABAD |
| 9. | B NEW MOBILES PRIVATE LIMITED | HYDERABAD |
| 10. | CELEKT GADGETS LLP | HYDERABAD |
| 11. | THE CHENNAI MOBILES | COIMBATORE |
| 12. | SUPREME MOBILES | TIRUPUR |
| 13. | DARLING DIGITAL WORLD | VELLORE |
| 14. | UMIYA MOBILES | GUJARAT |
| 15. | CELL POINT INDIA PRIVATE LIMITED | VISAKHAPATNAM |
| 16. | CELLBAY MOBILES & ELECTRONICS PVT LTD | HYDERABAD |
| 17. | LOT MOBILES | HYDERABAD |
| 18. | TRAPASOL MOBILES | BENGALURU |
| 19. | MAGIC MOBILES | ERODE |
To build a world-class organisation of like-minded executives that value honesty, devotion, and discipline and are eager to contribute to the retail industry’s advancement.
Improving the well-being of member outlets by addressing issues they have with the government, brands, and financial partners.
Our core values lies in the hearts of all ORA members where in each member supports/respects other members interests to stand as a single body.
Acting with strong ethics is a priority for everyone representing the organization as well as the company’s behavior as a whole.
Accepting responsibility for your actions (and inactions) is the ultimate way to build trust internally and externally.
Organizations succeed by bringing different lived experiences and a range of backgrounds into a shared environment where everyone has equal opportunity.
Companies are judged by the craftsmanship of their products and services, so the highest standards must be maintained.
ORA is an Association which will help preserve members interest by standing as a single association body representing all ORA members.
South India Organised Retailers Association.
ORA is an association where in All Organised Trade Retailers of South India have come together and become a body which will help to address any concerns/issues.
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